You're not the hero you think you're
Ever wondered why some memes are LOLsome while others just Meh? Why some jokes feel hilarious, while others; flat? Why some posts receive lots of "Love" while others; cruelly ignored?
Answer: Relatability!
Sometimes. you might like a post/story just because it was posted by someone you adore, love, or have a crush on. (I plead guilty!)
But... But...
In most cases, you engage with those posts, tweets and videos which you feel connected to, which attract you, which tell your story. It can be something you aspire to be, something you lost in the past, or a story of your current situation.
Whatever those content pieces be, you interact when you relate with them. You're the “hero” in the story.
And that’s exactly what you need to do with your content.
Make your audience the hero. The hero who has a problem. The hero who’s looking for a solution. And you’re their guide who gives them a plan and calls them to action.
I came across this perspective in the book Building a Story Brand. I resonated with it in many places. And I got some clarity about growing my own self through (better?) stories.
It's a book about marketing and branding your business (or yourself) through well-prepared and well-thought stories. It helps you get better at introducing yourself to your customers or anyone.
Throughout the book, Donald has compared the process of business storytelling with that of an engaging movie. And that's how a story should be.
What to do?
Make the customers (or clients) the hero of your story. You be their guide. That’s the key to being seen, heard and understood.
How to do so?
Read the book and find out.
Now, don't sit there smiling. Check the book and sell your story like you're sold others'.
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