Package yourself as a product...
[Taking a quick detour from the daily money psychology lessons today.]
Well, I came across an article by Search Engine Journal. It explained how companies generate traffic and get conversions using product-led content marketing.
Mid-way through it, I realised this is something freelancers, too, need to do… for themselves.
Kinda worked for me. People have complemented, they like the product "Abhijeet"… twice.
Now, you may ask…
What does productifying myself mean?
Well…
"Productifying yourself means you're something which solves problems."
Yep, SOMETHING (not someone)… Just a slight mindset change!
As companies release use cases of their products, you create use cases of yourself. You tell stories about how you solved a problem. You show how you work. Yes, similar to product demo videos or behind the scene snippets you enjoy watching.
That's how you become a 'product'.
And by doing product-led content marketing, you:
position yourself as the irreplaceable solution to your clients’ problems
educate prospects on the benefits they can expect
improve users’ awareness level and understanding
Once you consider yourself a product, and package yourself so, check this Step-By-Step Guide on Product-Led Content Marketing to establish "You (the product)" in the market.
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