Freelancer Branding... Another book summary series
Last week, I finished an ebook - Branding on a Shoestring. The book is meant for small business owners, but it's equally beneficial for freelancers. Or should I say freelancepreneurs!
Yep, freelancers are running a business. And they must connect with their specific clients. They need to be different from others offering the same services. To be successful, freelancers need to have their own voice, look, and a way of doing things. They have to have a brand.
The book explains the concept of brand, the process of branding, and how you can get a brand for yourself… on a shoestring.
And in the next ten days, I will share the summary of the book, one chapter at a time.
So, watch your inbox!
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