Branding on a Shoestring - Part 9/10
Understanding brand perception, values and positioning are the background work. Once you’ve done them, it’s time to create your brand identity. Brand identity includes the elements of a brand like colours, logo and tagline.
A style guide should include all variations of your logo, associated brand colours, and fonts.
The images and tagline help create recognition. But to create a memorable brand, you should go beyond the visuals. You must pair your brand identity and communications with exceptional client experience.
Treat clients the way you desire to be treated. Even the small things, like a friendly smile or a simple thank you, go a long way in making people think they're more than just a sale. A little extra effort will give you a happy client and create an excellent reputation.
A happy client may tell other people about you. But unhappy clients definitely will.
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