Branding on a Shoestring - Part 8/10
Now, let’s understand the process of “creating” a personal brand.
Before you even get a chance to introduce yourself to a potential client, they are already forming an impression of you. You can do nothing to stop them. But you can steer those perceptions to work in your favour.
Your brand is your reputation; and that reputation transfers to the reputation of your business.
Be genuine. It will help you develop trusting relationships. Don’t pretend to be someone you aren’t. Don’t hesitate to open the door and invite others in. When people know they can trust you, they’ll want to do business with you.
People are willing to look past imperfection if you do your best and apologise when you blunder.
Create a message that helps prospects and clients to know more about you. Find a way to explain why you do what you do, and what motivated you to start your business.
Tell the story.
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