Branding on a Shoestring - Part 7/10
This part is about positioning.
Brand Positioning is the connection between the promise you make and the expectation of your audience. Positioning is understanding who your ideal client is and how you choose to differ from your competition.
Your position is the first thing you want your client to think of when they hear your name. The process is to - identify your clients - create a graph with relevant quadrants - place your competitors in the appropriate quadrants - insert yourself in the graph - write your positioning statement.
Your positioning statement answers an important question: what do you do. It includes your ideal client, what you do in the market, the point of difference, and the reason people should believe you.
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