Branding on a Shoestring - Part 6/10
OK, let’s talk about the ultimate goal: getting clients. It’s important, right? After all, that’s why you’re branding.
So, your ideal client is someone you know you can help.
When you discover your ideal client, it becomes easy to start a conversation and develop a relationship. You’ll learn about their specific needs, find out what keeps them up at night and what struggles they have.
Knowing all these will enable you to provide the solutions they’re looking for. And you can create your message to speak directly to prospects.
Suddenly, the right prospects start to see you and you become visible to more of those people.
Knowing your ideal client builds confidence. It allows you to work confidently with the people you know you can provide value to. They will value what you offer. Also, when people know you are right for them, they’ll figure out how to make the collaboration work.
You can find those people through business events, trade associations, and even social media groups. Read magazines, listen to podcasts, and spy on your competitors. Find out what your ideal clients do and where they hang out.
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