Branding on a Shoestring - Part 5/10
Now is the time to know about the foundation of a brand.
It comprises brand values. Your brand values are beliefs, principles and guidelines you consider worthwhile or desirable.
Knowing your core brand values will help you make decisions, plan strategies, and many more things which will help later. These are the heart and soul of the way you work. Whatever values you create, you must truly, wholeheartedly believe in them.
Also, creativity is the key ingredient in making a brand identity outstanding.
Start with the mindset of a beginner to realize what values are truly important to you. Think of your purpose. Choose character and personality traits that best represent you.
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