Branding on a Shoestring - Part 4/10
Today’s newsletter is about brand perception.
Know how you want your brand to be perceived. It is the first step in finding clarity in your brand strategy. You can then develop your path to achieving your goals.
Paying attention to the style of your brand, the tone of your communication, where your brand shows up or the partners you choose, will all contribute to your brand image.
To start, create a list of all the brand attributes you want to be known for. Think of how you want to be thought of and what words would you like to be associated with.
Your brand perception should be a combination of the best of who you are currently and who you strive to be. It would be the authentic you.
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