Branding on a Shoestring - Part 3/10
Now, let’s talk about how to create a brand for yourself. First, stop messing with your logo and website. The best way is to get out where your potential clients are. Hang out and interact with them.
Get to know who they are, where they are, and what problems they have. Yes, research. Find out if your idea is something people would actually be willing to pay. Listen to what they say.
By understanding who your prospects are, you can develop a brand that will give the right impression. Every time you provide an expected experience, you widen the gap between you and your competition.
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