Branding on a Shoestring - Part 2/10
OK, believe it or not, you already have a brand. People have an image of you in their mind depending on your past actions. And your goal, as a brand, is to ensure it’s a positive one.
So, you must take control and manage it. Or it will develop on its own.
A brand just doesn’t collect customers; it creates relationships. And by having a relatable brand, with personality, you can stand out.
Your brand can be your sales team. It works for you, 24x7, for free. It will attract the right clients for you. And your fans would be out there telling other people about you.
It can create a lasting impression. Potential clients can recall you when they need your product or service.
Your brand makes you an expert in the eyes of the audience. You won’t have to compete on price. Your prospects will seek you and pay you what you deserve.
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