Branding on a Shoestring - Part 10/10
Last, but not the least, you need some marketing.
Marketing is the act of promoting yourself to your audience. You can do person-to-person marketing, print marketing, or digital marketing.
Attending networking events, checking into trade shows and conferences, and asking for referrals are different ways of in-person marketing. You can also do workshops, volunteering and sponsorships to promote yourself.
Print marketing includes newspaper or magazine ads, brochures and flyers among other printed media. Direct mails, branded giveaways, and vehicle signages also come under print marketing.
Digital marketing encompasses all online marketing methods like SEO, content marketing and social media.
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