Branding on a Shoestring - Part 1/10
Let’s begin with the concept of brand.
So what is a brand? It is the set of ideas you represent in the minds of others. It is the promises you make and strive to keep.
Your brand = your reputation
A brand is also a promise you make to your audience. It is a guarantee of a relevant, valued and differentiated experience. It’s the feeling people have when they interact with you and your product or service.
Your brand is not what you say it is; it’s what other people say it is.
Now comes branding.
It is everything you use, to communicate and support your brand. It includes logo, tagline, fonts, colours and other marketing materials. It should clearly communicate who you are to all your clients and prospects.
Done well, branding is unique, clear and memorable.
You must use your brand and branding materials consistently, and frequently, to build a memorable image in everyone’s mind.
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